Ladies, Are You Feeling JC Penny's Period Skirt? #WTF

In a desperate attempt to surpass their competitors over at Macy's, JC Penny is taking pride in their latest release - the "Period Skirt" - ummm, WTF.

My first thought - seriously who's wearing this shit. The chain is now responding to criticism that the design on the fabric looks like a woman bleeding out as she strolls down the street ... seemingly unaware she's attracting sharks.

The store responds, "We think it's a fab skirt for any time of the month. Period."

JC Penney's new CEO, Marvin Ellison (photo above), has vowed to rebrand the struggling chain, making it more modern. This image that is floating around the internet does the dress no justice.

Although the photo (above) seems to just be a horrible angle (not quit as period-ish as I first thought when seeing other images on their website. I'm just baffled as to why the retailer would chose to place the "flower" there of all places. 

ForeverMeah says... I guess. I pass.